Start Your BBB Info-Marketing Product

Starting Your Info Marketing Product Start Your BBB Info-Marketing Product. It is one of the easiest products you will create. It begins with the BBB. No, this is not the Better Business Bureau. That’s a great organization, but for now, what you want is something that can put the dollars in your pocket. It takes a little work, but it’s quite simple. Simple doesn’t always translate into easy, but this one should not stress you out too much.

What is the BBB Info-Marketing Plan? It’s Bio, Book and Bribe. Let’s take each in order.

Develop a Brief Bio.

You don’t have to tell everything about you. You want a nice crisp bio that hits the important points about who you are, what you have done and your USP (Unique Selling Proposition). What specific problem do you solve for your target market and precisely what do they get for doing business with you? When you can combine that into a client-centered commercial of 60 seconds or less without drawing attention to yourself, you’re well on your way.

For example. Look at FedEx’s USP. “Absolutely Positively Overnight” It’s short, and all about the customer. Yet, it makes a gutsy commitment of high value quality service. Dominoes Pizza is equally powerful. Delivery in 30 minutes or less or it’s free. I remember when an 11 year old stood her ground on a Dominoes pizza delivery courier who got to the door one minute late. I can assure you, he never wanted to tackle her again. She was a regular customer.

Write Your Book

Your book is what establishes you as an expert in your field. It opens the door to many opportunities for publicity, promotions and profit. Don’t be mislead. Most people will not make lots of money from the book sales. So, don’t get caught up in the myths. The value of the book is the credibility you get from being a published author. If you understand the process, that is a powerful leveraging tool.

In addition, re-purposing the content of your book allows you to make tons more from it than you’ll ever make selling the book. With a bit of creativity, the book becomes an information product powerhouse.

Finally, Use Your Ethical Bribe

An ethical bribe is your offer. What is it that you’re giving away to entice others to notice your, give you their information to build your list or to buy your product? Having an ethical bribe demonstrates the law of reciprocity. Whenever you to someone, they feel obligated to give to you. Not always but most of the time, it works that way.

What do you have of value that you can give away? Is it your free report, bonus audio, video, e-course, training tips, webinar, teleseminar, etc. The list is endless. While this is a great way to introduce your products and services, to build a list or make sales, many people ignore it to their peril. Practice the BBB’s to get your information product business moving ahead.